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In 1976 the KRO started with the Willem Ruisshow. In this game program all kinds of games were played with the public where prizes could be won. Just like in De Berend Boudewijn Kwis, these prizes were announced by the speaking master Pierre van Ostade. There were also performances by artists, but he did not sing or dance himself. A broadcast lasted approximately 1 hour and 20 minutes. The candidates were chosen on the basis of a specific item they carried or wore in the stands, such as a picture frame or two different socks. Whoever had these items with them was allowed to participate in the program as a candidate. Later, the public had more and more objects with them in the hope that they would be selected as candidates by Ruis. When a candidate was chosen they were hugged and kissed by Willem Ruis which earned him the name kissmaster. The games consisted of guessing a word without vowels being depicted. Every correct answer paid off. Other parts were guessing the price of a particular item or guessing a name or phrase. The permanent panel consisted of Rita Corita, Alexander Pola, Bonnie St. Claire and Patricia Paay. Eventually, the participants entered a final game where a big prize could be won.
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