Catalogue information
Between 1932 and 2004, the Valois stamps were a loyalty system for the customers of retailers in Belgium. The pink stamps, issued by the firm of Valois [1], had to be glued into a booklet and gave the right to discounts on the purchase of goods, but also on train tickets. The formula enjoyed great success after World War II and became part of everyday life in the 1960s when 35,000 merchants participated in the program. To counteract the decline of the savings system, Valois launched the Valor chip card in 1995 to replace the savings stamps. The intention was to also use the card as a payment card. This failed to turn the tide and Valois was forced to stop the program in 2004, lay off the staff in stages (2003-2005) and eventually lay down.
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