Catalogue information
Magazine publication Elseviers Weekblad, no. 42, October 16, 1970, p. 4 In 'Tom Poes en de windhandel' a situation is described in which two clever businessmen (Bul Super and Hiep Hyper) manage to open a sales office in Rommeldam for an entirely new product: 'dream air'. Dream Air soon turns out to be an excellent article: it enables the user to surrender to his most hidden dreams and there appears to be an enormous need for it. No wonder, too, that the sale of dream air, the wind trade, does no harm to businessmen, provided that two conditions are met with regard to the public: 1. It must be ignorant of the manner in which the product was obtained; 2. The need for the product must be latent in a significant group. Involuntarily, a comparison with a legal trade in a product that often turns out to be as illusory as dream air, namely: trade in management science, arises here.
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