Catalogue information
hinged containment lid Van der Meer & Schoep was created in 1919 from a merger between a bakery in Crooswijk and one in the Oude Noorden. Thanks to smart marketing, the company grew rapidly. For example, customers could get a discount by saving receipts. Through various takeovers, Van der Meer & Schoep had twenty-three bakeries and approximately 1,400 employees in the 1950s. Around 1960, the bakery launched King Corn. This product, inspired by the Swedish white bread that was distributed to the hungry population at the end of the war, was a great success. Because many of the acquisition buildings were outdated while technology progressed, Van der Meer & Schoep concentrated its activities in the Spanish Polder and South. Van der Meer & Schoep was one of the largest bakers in the Netherlands in the 1980s. In 1995 it became part of Quality Bakers Rotterdam. Today, the Rotterdam bakery is a branch of Kamps Nederland BV, which has its head office in Reeuwijk.
This text has been translated automatically from Dutch
Click here for the original text