Catalogue information

LastDodo number
4423939
Area
Miscellaneous
Title
IBM 'Think' sign ZWEEDS
Manufacturer / publisher
Collection / set
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Number in collection
Item
Year
Dimensions
22,6 x 6,7 cm
Theme
Language
Type
Number of pages
Person
Designer
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Colour
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Details

Hard plastic sign (possibly with support) issued by IBM in around 2011 (see modern logo and design) with the term 'THINK' printed in several languages. This is (very likely) the CHINESE sign. (If this is not CHINESE, I would like to get a correction). The idea behind the signs dates back to about 1911, when Thomas J. Watson, then IBM manager, said there was too little thought. He said IBM people are not paid to work with their feet, but with their heads. And then he wrote THINK on a board. Since then, the concept of THINK has remained linked to IBM.

This text has been translated automatically from Dutch

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