Nederland 1 euro 1971 

• 1971 
• Commercial tokens with no payment value 
• Reclamebureau Prad 
• 1 euro 

In 1971, Time magazine launched a competition in which advertising agencies were challenged to come up with the most original advertisement possible. The Dutch agency Prad won the competition with a competition to come up with a name for a European single currency. The Euro was chosen from 1,077 submissions, which the advertising agency subsequently had in an edition of 500 copies, after a design by the Dutch sculptor Eric Claus (1936). Later, other versions were struck without Prad's permission. The inscription on the back means "Europe, home of our children".

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