Ons eigen tijdschrift magazine and newspaper catalogue

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The richly illustrated family magazine Ons Eigen Tijdschrift (later Van Houten's Eigen Tijdschrift) of the Weesper chocolate manufacturer CJ van Houten & Son was not available in the traditional subscription form. It was only possible to save together on bonn More

The richly illustrated family magazine Ons Eigen Tijdschrift (later Van Houten's Eigen Tijdschrift ) of the Weesper chocolate manufacturer CJ van Houten & Son was not available in the traditional subscription form. It was only possible to save together on vouchers packaged with Van Houten's cocoa and chocolate products (for example, with the bonbons in the famous 'Pinguin' box). The magazine was sent to interested parties free of charge by the publisher. The very first issue appeared in 1922. The publisher's aim was clear: 'to realize a general national family magazine with an artistic and folk-cultural scope'.

With the cooperation of AFJ Portielje, Felix Timmermans and Rie Cramer, among others, articles about Dutch cities, nature, art and literature were published and a wide audience was attracted. In the section 'For our children' illustrated verses, stories and music were included, including the verse 'The spider' by the young Annie MG Schmidt, still called Zus Schmidt here. Twenty years later, she would become famous with another spider - the spider Sebastian. (MRA)

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Ons eigen tijdschrift 1 (1922)