Mix magazine and newspaper catalogue

31 items

Mix is a Dutch gossip magazine from the 1970s that was briefly popular. More

Mix is a weekly Dutch gossip magazine that started in 1976. After Story stormed the Dutch magazine market in early 1974 and suddenly managed to score very high circulations with their reports on the royal family, music artists and film and television stars, other magazines also jumped on the success.

Publisher VNU was one of the first to jump on this with Mix. With articles about national and international stars and of course the royal family, the magazine Mix looked a lot like Story. Story had the typical yellow cover with one prominent personality on the cover. Mix had a green cover with one prominent person on the cover.

Mix first stole some market share from Story and developed by placing a second smaller photo on the front. In 1977, the switch was made to the red front and the popular KRO presenter Hans van Willigenburg was roped in for a weekly column.

After Henk van der Meijden expanded his popular column from the Telegraaf to the weekly gossip magazine Privé in 1977 and magazines such as Weekend also appeared on the kiosks, Mix lost market share and eventually disappeared from the market in 1980.

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Full name

Mix

Number of magazines and newspapers

Number of related items

Oldest item

Mix 39 (1976)