Catalogue information
Cooperative Consumers' Association "Dividend". At the time, this was a well-known cooperative retail chain (comparable to the later Co-op) where the working class did their daily shopping. The name referred to the store's unique concept: instead of distributing profits to wealthy shareholders, loyal customers received a dividend (profit distribution or discount) at the end of the year based on how much money they had spent in the store during the past year. What does the image tell us? The symbolism on the pin aligns perfectly with this: The scales: This symbolizes fair trade, exact weights, and justice for the consumer. The factory/harbor in the background: This refers to the industrial working class for which the cooperative was founded. It is therefore not a modern commercial company, but an important piece of Dutch socio-economic heritage from the early to mid-20th century!
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