Direct Media 

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Direct Media
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Direct Media
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Catalogue information

LastDodo number
2288907
Area
Books
Title
Direct Media
subtitle
Author
Poppel, Ad van
Literary collection
Direct Marketing
Literary number
1
Addition to number
Publisher
De Post [BEL], Wegener
Series / hero
Original title
Direct Media
Translator
Illustrator
Year
Type
Economy
Print Run
First edition
Type of book
Paperback
Number of pages
80
Number produced
Dimensions
22.0 x 28.0 cm
ISBN10
ISBN13
Barcode / EAN / UPC
Language / dialect
Dutch
Country of publication
Belgium
Details

Chapters: 1. The New Consumer 2. The Advertiser Under Pressure 3. Above or Below? 4. Tools and techniques / Segmentation / Reach figures / Results / Database and FMCG / the Privacy Act / Relationship marketing / DM cases

This text has been translated automatically from Dutch

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