Catalogue information
Volume 1, Number 1 - March 1, 1925 Promotional edition of Etablissements Belges Van Den Berghs Ltd. Bruxelles. In the center of the magazine, a sheet was included explaining how to obtain the free magazine every 14 days. INFO: Blue Band was founded in 1923 and was one of the first companies to distribute and sell margarine on a large scale. Two years later the so-called 'Era Blue Band magazine' was published for this purpose. From 1925 onwards the magazine was initially published as "semi-monthly". This Dutch / French magazine contains many articles and colorful illustrations about fashion (based on the French fashion of the time). But you will also find other attractive subjects, such as interior design, music, sports, inventors of the time (including aviation, and shipping!), The Orient and advertisements. You will always find beautiful color illustrations for these subjects. Both the front and back covers give a nice impression of the "Belle Epoque"! Comics are also included per magazine. These are not sequels, but self-contained stories. There are also songs without comics. From 1928, Era-Blue Band magazine became an illustrated monthly magazine for women and children. From issue 10 of July 15, 1925, the magazine can no longer simply be obtained by subscription. In this issue an 'Important message' about abuses in the distribution of the magazine. The subscription comes under stricter supervision! To receive the magazine via the supplier, something must be submitted from Blue Band or ERA for each issue. One could choose from: - four 1/4 kilogram parchments or two 1/2 kilogram Blue Band parchments. - four empty cartons of 1/4 kilogram or two empty cartons of 1/2 kilogram ERA Jean D'aurian (1870-1931) is the pseudonym of Pierre Emmanuel, Marie Pérusat, French illustrator and caricaturist born in Bordeaux.
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