Catalogue information

LastDodo number
479089
Category
Pins and buttons
Title
Victrix jubileum 1925-1965 [blauw]
Company / organization
Collection / set
Material
Manufacturer
Country
Nederland
Year
1965
Dimensions
Details

Founded in 1925 ... In addition, the advertising policy was completely thwarted by the pin craze that started at that time. Victrix had invested a large sum in a new gift system, but the customer wanted badges. As a result, sales of Victrix products fell sharply and the enormous stock of gifts remained in the warehouses. The solution was sought in scaling up, and a short time later the factory was taken over by a Belgian concern. In 1971 the factory left Alkmaar. At the time, 35 of the 60 employees were left. The pin craze, which partly heralded the downfall of the factory, has also ensured that the name Victrix still lives on. Because it is striking that anyone now, almost 40 years later, types in the name "Victrix" and "pudding" in Google, you will still come across the pudding factory. And in the form of ?? pins! Apparently Victrix still tried to hitch a ride with the pin craze .... Source: Alkmaar Archive: http://www.archiefalkmaar.nl/index.php?option=com_content&task=view&id=33&Itemid=16#victrix

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Submission date
May 12, 2009 19:53
Submitted by
Last updated on
September 02, 2011 16:21

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Last transaction date May 18, 2020
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