Catalogue information
The Black Cruise, which takes place from October 28, 1924 to June 26, 1925, also known as the “Citroën Center Afrique Expedition” or “2nd Haardt Audouin-Dubreuil mission”, is one of the expeditions set up by André Citroën in order to make its brand better known and to open a regular motorized line on the African continent. Indeed, although certain explorers, like Felix Dubois in 1898, attempted automobile tests in Africa, the inconclusive results mean that the idea remained at the project stage1. Beyond the simple advertising aspect, this is also an expedition with a political, cultural and scientific scope. The Black Cruise thus compensates for the stagnant “Trans-Saharan” project by having recourse, as André Citroën pointed out in 1925, to lower investments initially and over a shorter period.
This text has been translated automatically from French
Click here for the original text