Catalogue information
Olympic DVD board game with 200 sports films and 800 questions. Consumer campaign around the 2008 Summer Olympics in Beijing. The DVD board game "Go for Gold" has been developed in collaboration with Plus supermarket, Unilever and the NOC-NSF. Based on the most beautiful images of the Olympic Games, you will be asked various questions about Dutch athletes and their performance. With every € 10 in groceries, every consumer received 3 playing cards for free and the game was for sale for € 4.95. The campaign was supported by commercials on television, advertisements in the door-to-door magazines and point-of-sale. Content: - 4 Olympic flames (pawns) - 1 die - 12 answer cards - 15 question cards - 30 gold medals - 25 silver medals - 25 bronze medals - DVD with questions - Instruction manual - Total 165 game cards
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