Catalogue information
The album contains the movie star pictures 151 to 300 From the late 1920's, the American tobacco industry began to use film and radio celebrities to promote its products. The American Tobacco Industry began a campaign suggesting that smoking could develop more sophistication, thinness, and a “sonorous voice.” Part of this 1927 campaign was renamed the “Precious Voice” campaign, which was finely tuned on the advent of the talking film and the rise of radio and its commercialization. Lucky Strike claimed that her cigarettes saved the throat and protected the voices. In 1928, American Tobacco ran advertisements promoting Lucky Strike cigarettes as an alternative to dung candies. Al Jolson appeared in at least one of these ads.
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