Promotional card postcards catalogue

6,239 items

Promotional card is a card that puts something in the spotlight: a product, a service, an event, ... A large part of the Promotional Cards are the so-called Freecards More

Promotional card is a card that puts something in the spotlight: a product, a service, an event, ... A large part of the Promotional Cards are the so-called Freecards

Freecards

Freecards are free picture postcards that are distributed in various ways. Some publishers distribute the cards via their own racks that hang in catering and entertainment venues, schools, gyms and/or on golf courses. Other publishers offer the cards through bookstores, cinemas, at events, or in (their own) stores.

The first freecard publisher was Vanguardia in Spain in 1985. France followed in 1987, Italy in 1989, Denmark in 1990, Belgium and Sweden in 1991, Germany, Switzerland, Australia, Canada and the United Kingdom in 1992, and the Netherlands and several others countries in 1993. Initially by Free Card and Take Art, but Boomerang took over, quickly followed by competitor Advertising Post.

From the beginning, the VDP has been busy documenting the free cards published in the Netherlands. In September 1994, the very first VDP freecard catalog was published containing all cards from Boomerang and Advertising Post released at that time. Since then, the VDP and since 2003 the Boomerang Fan Club (BFC) have been publishing a new freecard catalog every year.

Source: the website of the VDP (Association of Postcard Documentation)

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